Both the ethnic print and electronic media offer a suitable alternative for both providing information to the ethnic community as well as community consultation. For example, the ethnic press is an ideal medium for the conveyance of detailed information. Again, it should be borne in mind when using this medium of the importance of correct translation. Therefore, prior to forwarding an item for publication, a member of your organisation or a community group representative should check the material. Reliance on newspapers to translate your information should be avoided.
Ethnic radio has proven to be an ideal and effective way of reaching a wider audience of people from NESB. It is perhaps the most effective way in which to target peole in their preferred language. Ethnic radio is most suitable for raising the awareness of services, providing general information and detailing where information may be obtained. This medium is an excellent vehicle for targeting people at home, including mothers, children and older people and, in particular, those who are isolated. It is also most helpful to people with low literacy levels in their first language. It has also been demonstrated to be an ideal method of interacting with a community through the use of the talkback format.
The Inner Western Region Migrant Resource Centre can provide details concerning the ethnic media.