WINNERS
AGENCY RATIONALE On a visual level, the copy was positioned in a way that echoed the numerals of a clock face, while we set our cast in a situation familiar to most young people.
Peter Ness & Jerel Smith
Mish Mash Multimedia
The idea behind "12 Myths" was to hold up a mirror to prejudice and see how it reflects on those who dish it out. In this case we took twelve myths held by the target audience toward older people, and applied it back to them. That way, 18-39 year olds would not only see themselves but their misconceptions as well.